We do the work for you.

As your outsourced VP of Sales, we will take on all the work involved with building a solid sales foundation for your organization, so you can focus on running your business.

Learn How to Have a 300X Better Chance of Meeting Your Sales Goals.

Our goal is to drive sales growth for you. That means laying out a plan, and taking all the steps necessary to implement that plan. We understand that for many business owners, that can be a daunting task. That’s why we do it all for you using Sales Xceleration’s proven system. The Sales Xceleration process focuses on creating record-breaking sales for your company, defined in these 3 steps:

  • Create a Sales Plan

  • Find Your Best Customers

  • Grow Your Sales


We’ll partner with you to develop a plan customized to your needs. Then we’ll stay with you as we work to implement that plan.

In our experience, companies that take the time to understand their competitors, build a solid sales infrastructure before investing in training, establish clear territories for their sales reps and make sure their quotas align with goals will have a 300X+ better chance of making their sales goals. Our process helps you do just that, and has helped thousands of companies drive their sales to the next level. Your company could be next!

Team Up with A Veteran Sales Leader

With over 38 years of sales, marketing and management experience in the consumer products industry with multiple Fortune 500 companies, Bud Matthews started Ascend Performance to help companies build productive sales organizations. This second career with Sales Xceleration began due to past associates, suppliers and clients requesting help and guidance with their sales teams.

In 2019, Bud earned a Certified Professional Coaching designation from the University of Wisconsin- Madison. This 9-month program is endorsed and supported by the International Coaching Federation (ICF), the world’s gold standard in coaching. He has also earned an Associate Coaching Certification (ACC) from the ICF.

Bud’s background, combined with Sales Xceleration’s proven success system, makes Ascend Performance a resource you can trust to grow your sales and boost your revenue today.

(414) 698-8016